On Hold Messages &
Staying Relevant
Not the Same Old Song and Dance
Changing your on hold messaging on a frequent basis may seem like another administrative task you can afford to put off. Sure, it’s easiest to set your messages and forget them, but you might be missing out on improving customer satisfaction and creating additional revenue.
Set an Expiration Date
Let’s face it – nobody enjoys hearing the same song over and over. The same holds true with on hold messaging. Part of the issue is that small business owners don’t regularly call their own business and ask to be put on hold, so they tend to forget about the customer experience on the other side of the phone. Playing the same thing every time someone calls your business may give your customers the distinct impression you don’t have anything new to offer. Be strategic and set a reminder or “expiration date” to change out your on hold message playlist.
Remix your On Hold Messages
Even if you’d like to keep some of the same on hold messages in rotation, change up the background music or voicing to keep things interesting. Mixing up on hold message content keeps customers updated on the latest and most up-to-date information available from your business. We suggest monthly updates to your content, giving you the opportunity to try out new messages and highlight the current happenings at your company. If monthly updates seem too high-maintenance, then make them quarterly to stay in touch with the seasons.
Some companies offer the benefit of automatic updates where your on hold message provider takes this “to-do” item off of your list and ensures you always have the latest, greatest messages.
Instantly Update On Hold Messages with AceStudio
Our AceStudio brings on hold messaging to the 21st century. Updating your on hold messages is as simple as creating a playlist from your personalized library of on hold messages and adding music to it from our expansive music library. Simply drag and drop your on hold messages and music into your playlist and download instantly! Our AceStudio downloads your on hold message playlist in the correct format for your phone system automatically.
Frequent Changes = Higher ROI
Surveys from the On Hold Messaging Association tell us that small businesses that change their on hold messages 6 times or more per year attribute an increase in sales to on hold messaging and describe it as a useful marketing tool they’d recommend to other businesses.
Companies that keep content updated were also more likely to find various ways to utilize their messaging. The more creative you can be with your content, the better. A good on hold provider can help you craft content in ways that really let your customer know you care.
Incidentally, even companies that don’t change messages on a regular basis experience a sales bump over not having an on hold solution in place: 24% of survey respondents said they could accredit specific sales directly to hold message marketing.
