Improve the Mood by Marketing through Sound Sounds like improving mood is good for business (If you missed out on the previous installment, here is the link to Visual Sensory Marketing) Marketing through traditional means like signage and print ads affects how businesses look, but how many businesses consider how they sound? One great aspect
Multisensory Branding and Marketing Think of how the outdoors smell after rain. Did you smile, reminiscing about the moment the clouds begin to clear? Or did your face sour as you recalled the scent? No matter your particular emotional response, that knee-jerk reaction you had is what forms the basis of sensory marketing. Our five
Building Cross-Selling Systems Research shows that on-hold messages do more than keep callers on the line. Cross-selling is often overlooked. An On-Hold Messaging Association survey revealed 24% of the respondents attributed specific sales directly to their hold messages. Are you part of the 24% using On-Hold to cross-sell? If not, you are missing additional revenue!
Part 4: Deciding What’s Best for your Business (If you missed out on the previous installment here is the link to Part 3: Telephone System Features) When you’re armed with a stronger understanding of how each telephone system differs, it’s easier to decide which type is ideal for your office. A small startup that needs to
Part 3: Telephone System Features (If you missed out on the previous installment here is the link to Part 2: Business Telephone System Technology) Business leaders are notorious for stepping over dollars to pick up dimes. Leveraging phone system features is probably one of the most overlooked and underutilized small business tools. It is usually
Part 2: Business Telephone System Technology (If you missed out on the first installment here is the link to Part 1: Plan and Research) Telephone technology is rapidly changing and increasingly complex. At the same time, systems are becoming more user-friendly, easier to set up, and more compatible for integration with existing technologies. Knowing the
Part 1: Plan and Research Even Alexander Graham Bell would be amazed at how telephony technology continues to transform business communication. At today’s rapid pace of continuous feature improvements, every growing business owes it to themselves and their stakeholders to review optimization opportunities every 12 to 18 months. “Whaaat? Every 12 to 18 months?” you
On Hold Messages &Staying Relevant Not the Same Old Song and Dance Changing your on hold messaging on a frequent basis may seem like another administrative task you can afford to put off. Sure, it’s easiest to set your messages and forget them, but you might be missing out on improving customer satisfaction and creating
