Building Cross-Selling Systems Research shows that on-hold messages do more than keep callers on the line. Cross-selling is often overlooked. An On-Hold Messaging Association survey revealed 24% of the respondents attributed specific sales directly to their hold messages. Are you part of the 24% using On-Hold to cross-sell? If not, you are missing additional revenue!
(If you missed out on the previous installment, here is the link to Audio Sensory Marketing) From the aroma in boutique hotel chains to the scent of brand-new Apple products, smell plays a major part in establishing a brand’s identity. We’re used to visual and auditory marketing, but scent marketing is a burgeoning field that
Improve the Mood by Marketing through Sound (If you missed out on the previous installment, here is the link to Visual Sensory Marketing) Marketing through traditional means like signage and print ads affects how businesses look, but how many businesses consider how they sound? One great aspect of using sound in marketing is that there
Think of how the outdoors smell after rain. Did you smile, reminiscing about the moment the clouds begin to clear? Or did your face sour as you recalled the scent? No matter your particular emotional response, that knee-jerk reaction you had is what forms the basis of sensory marketing. Our five senses connect to our
Part 4: Deciding What’s Best for your Business (If you missed out on the previous installment here is the link to Part 3: Telephone System Features) When you’re armed with a stronger understanding of how each telephone system differs, it’s easier to decide which type is ideal for your office. A small startup that needs to
Part 3: Telephone System Features (If you missed out on the previous installment here is the link to Part 2: Business Telephone System Technology) Business leaders are notorious for stepping over dollars to pick up dimes. Leveraging phone system features is probably one of the most overlooked and underutilized small business tools. It is usually
Part 2: Business Telephone System Technology (If you missed out on the first installment here is the link to Part 1: Plan and Research) Telephone technology is rapidly changing and increasingly complex. At the same time, systems are becoming more user-friendly, easier to set up, and more compatible for integration with existing technologies. Knowing the
Part 1: Plan and Research Even Alexander Graham Bell would be amazed at how telephony technology continues to transform business communication. At today’s rapid pace of continuous feature improvements, every growing business owes it to themselves and their stakeholders to review optimization opportunities every 12 to 18 months. “Whaaat? Every 12 to 18 months?” you